Jolabokaflod: a book for you, a book for a friend

Our Jolabokaflod 2021 offering:  buy a second (roughly) half-price copy of the same book. Applies to any book with a cover price of £9.99 or less, until 17th December, last 2nd class posting day for Christmas.

Buy early, buy two!

The Icelandic tradition of giving books on Christmas Eve and staying up all nights reading (with optional vat of hot chocolate) is known as Jolabokaflod – literally, Yule Book Flood.

We’d like to encourage this tradition, so this year, we are offering a discount on second copies of the same book. When you order, ask for 1 copy, and add the Jolabokaflod ‘product’ for £5, and we’ll send you 2 copies. This can be used once for each full-price title you order.

For example: you order a copy of What Meets the Eye? and a copy of Words from the Brink, and you want 2 copies of each, you order 2 Jolabokaflod

Or: you buy 2 full price copies of Where We Find Ourselves, [BACK IN STOCK!] and order 2 Jolabokaflod, and we send you 4 copies.

If you would like us to send your second copy direct to its recipient, perhaps with a message, let us know.

There are undoubtedly simpler ways of doing this, but they require an upgrade of our systems and we haven’t the time or money for it.

An invitation to tea and Jolabokaflod

Iceland has a tradition of giving books on Christmas eve, known as Jolabokaflod.

What a desirable tradition, we should adopt it at once!

To aid your taking up of this idea, on Sunday 25th November, 3-6pm, for those within reach of South East London, join us at an ‘at home’ with Arachne, come round to ours for tea and cake, and the opportunity to browse books and buy as many as you can carry!

The stupendously easy way to do your christmas/solstice/Jolabokaflod shopping in comfort.

RSVP! (So we know how many cakes to make – yes gluten-free option – maybe vegan something or other, might not be cake though.)

Optional £5+ donation to our crowd fund for those responding before 4pm on Tuesday 20th November.